Conversion rate optimisation (CRO) is the systematic process of enhancing a website or digital platform to increase the percentage of visitors who take a desired action, ultimately improving user experience and driving measurable business results.

Our approach to CRO

At Talking Stick Digital, we specialise in elevating digital landscapes by seamlessly integrating Conversion Rate Optimisation (CRO) and User Experience (UX) strategies. We understand that the success of any digital venture hinges on creating an immersive and user-centric journey, that complements our digital marketing strategies.

Our CRO approach includes rigorous analysis and optimisation to convert visitors into valuable customers, driving tangible business growth. Through understanding how users interact with your website and overall flow, even improving a website’s conversion rate by 0.1% can have huge impact of overall profitability.





A/B Testing

Interested in CRO?

In the fast-paced digital realm, the user’s journey is paramount. We work tirelessly to ensure your digital platforms not only meet but exceed user expectations. Whether it’s optimising conversion pathways or refining the user interface, we’re committed to elevating your brand’s digital experience.

More Services


SEO, or search engine optimisation, is the practice of enhancing your website's visibility on search engines, aiming to increase organic traffic by optimising content, keywords, and other factors to rank higher in search engine results.

Pay Per Click

PPC, or pay-per-click, is an online advertising model where you pay a fee each time your ad is clicked, providing a targeted and cost-effective way to drive traffic to websites and generate leads.


Programmatic advertising is an automated, data-driven approach to digital advertising, where ad placements are bought and optimised in real-time using algorithms, allowing for precise targeting and efficient ad delivery across various channels and devices.

Paid Social

Paid social involves advertising on social media platforms, where you can pay to display your content to specific target audiences, leveraging demographic and behavioural data to enhance visibility, engagement, and sales.

Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted messages and promotional content to a specific audience via email, aiming to nurture relationships, drive engagement, and achieve business goals.

Content Writing

Content writing involves the creation of written material for various digital platforms, ensuring the production of engaging, informative, and purposeful content tailored to meet specific communication goals and resonate with the target audience.

Social Media

Social media refers to online platforms and websites that can amplify your brand's presence, engage audiences, and drive impactful marketing campaigns.

"We have been working with Zoey and the Talking Stick team for a year now, and they have surpassed all our expectations. They have taken on all our digital and social media marketing activity, and we have seen significant improvements and results in our awareness and conversion rates. The team are very focused, supportive, and innovative in their approach. They have embraced the uniqueness of our school, and are tailoring their activity to reflect our strategy, branding and positioning – they are also a pleasure to work with!"

Alison Roberts, Head of Marketing & Admissions, SISD

"Talking Stick have taken care of our PPC campaigns, and marketing in general, from when I started the company and it was the best decision that I could have made. Their knowledge of all things PPC is superb and they keep coming up with winning ideas for other marketing channels. I particularly like the in-depth analysis, thought and care that goes into designing and delivering my campaigns and this has led to excellent value for money on investment. I have no doubt that I owe the success of the company on the skills and dedication of Talking Stick, excellent!"

Tim Parry, Founder, Speke Travel

“Talking Stick Digital has been our very first partner in supporting the launch of our new branding campaign and year-long marketing strategy to the UK market; with the goal of amplifying our brand awareness and generating a healthy conversion for incremental bookings into Washington, DC. We are extremely pleased with our relationship and the care the Talking Stick Digital team provided to truly understand our brand proposition and needs. We have appreciated the clear and constant communication as well as the efforts of making this campaign a true success.”

Letizia Sirtori, Director of Tourism Sales, Destination DC

"After working with the Talking Stick team for just under 2 years I can firmly say that we are in the safest of hands. Our marketing lacked direction before Talking Stick and we were unsure of what was best for the brand, however, the team pitched to run all aspects of digital marketing to which we signed on for their entire service range. During the pandemic, the travel industry really suffered but the Talking Stick team came up with new strategies which continued to drive business during such an uncertain time for us, we will always be very grateful for their hard work and abundance of fresh ideas!"

Shahid Mesuria, Marketing Manager, Value Added Travel

"We approached Talking Stick and needed help to transform our online presence and digital marketing. From initial evaluation to planning and implementation the team at Talking Stick have done a tremendous job. They are responsive, forward thinking, understand what is needed and aways deliver. It has been a pleasure to work with such a knowledgeable and dedicated team."

Donna Stainland, Marketing Manager, Minerva

"I have really appreciated the advice and support of TSD through our journey. They are up to speed with the ever changing digital world and often recommend new and innovative ways that would help support our business growth. The team is patient, listens and really tries to incorporate your values as a company to come through their work and ultimately to the audience we are trying to engage."

Phoebe James, Founder, Beyond Books

"Talking Stick helped launch our PPC marketing and since then have always looked to add value and help our understanding of cross-marketing activity. From one small business to another the Talking Stick team give complimentary advice on our digital strategy across other channels helping guide us in the creation of a more cohesive long-term strategy."

Georgie Ludlow, Owner, Oskoe

"The Talking Stick team goes the extra mile. From last-minute calls, advice on performance strategies across platforms, working with Talking Stick has made navigating the digital world a whole lot more manageable. The team looks after our paid media, helping us make big waves in the wellness space. Of course, every business is trying to make money, but Innermost is also here to ignite thought-provoking conversations and help customers cut through the confusion that exists when it comes to personal health, and TSD has played a key part in making this happen."

Shivraj Bassi, Founder & CEO, Innermost

"We have been working and learning from Zoey & the Talking Stick team for close to a year now. I came into this industry having a very small understanding of the digital marketing world, but with their professional understanding of the industry, makes it very easy to follow along and be part of the process. Talking Stick Digital produce great results, and the communication is always fast."

Olivia Buchanan, Investment Assistant, Featherstone Partners

"Working with Talking Stick Digital has been revolutionary for our start-up. They have engaged with us enthusiastically, embraced our desire for us all to work together as a team to grow our business, and explored all aspects of digital marketing to ensure growth. We have certainly seen impressive results!"

Joanna Parry-George, Co-Founder & CEO, Talk Education

"Having worked with Talking Stick for just over a year, we can confidently say we are in 'safe hands' when it comes to our digital marketing. We're seeing significant traffic growth due to ongoing SEO efforts and are also reaping the benefits of organic social management, building more awareness for our brand. We couldn't be happier with these results as a direct collaborative effort from the team. We truly see Talking Stick as an extension of our in-house marketing department and are looking forward to further business growth with TSD onboard."

Vicki Realff, Head of Marketing, RAD Propulsion

"We have been delighted with the work the Talking Stick team have done on our PPC account. They have taken the time to really understand our brand and have crafted campaigns that fit with our product priorities and business strategy. They are quick to respond to requests, which is so important in the world of travel where anything can and does happen, and regularly share insights from the latest trends in search, which is a huge help to our digital team.”

Michael Pullman, Head of Marketing, Wild Frontiers

"Over the last few months, our collaboration with Talking Stick has greatly enhanced our SEO ranking and online visibility. We are thrilled with the outcome so far, as the quality of content delivered has been exceptional, and the results have shown a large uplift in organic traffic to our site with intended keyword success.
The improvement is of little surprise to us, as we felt in safe hands with knowledgeable partners from the very start. The onboarding process was efficient and comprehensive, and a clear roadmap was presented that has been closely followed ever since. Working with the Talking Stick team has been a breeze; we meet regularly to discuss progress, and Ben goes above and beyond suggesting additional improvements that can enhance our website and customer experience."

Daniel Lyons, Marketing Executive, Palfinger UK

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